The third way to become a copywriter is through on-the-job experience. Danny Margulies began his career in this manner using the freelance job platform, Upwork (formerly Elance). Without a shred of experience, he was able to earn six-figures his second year working as a copywriter. If you'd like to see how he got started, he documented his whole process in this post – it's pretty amazing!

You know what? 87% of B2B marketers practice content marketing to produce more qualified leads. And 78% of marketers are preparing to spend more money on content marketing. But according to my experience, the consistently producing quality content brings more traffic to a website. It also improves engagement with targeted audiences. Not least but using images in post increase audience engagement up to 30% more than plain text.
Hi! I’ve been an event manager for years but always loved to write (I’ve written some content for 2 sites before). I’d really like to get into copywriting as a freelancer, however I’m not very tech savvy and don’t know my SEO’s from my keywords etc! I’m looking for an online course that can not only teach me the tricks and tips of copy, but that encompasses social media aspects too. Would the course you recommend do those things and is there a limit in which you must complete the course? I work 16 hour days currently and have children..so I could only do Sundays! Once confident enough, if love to take the leap of faith in doing it full time. Thanks so much in advance for any advice you can give!
If you’ve ever slogged your way through reading a piece of marketing and only finished reading because you had to, then you’ve experienced bad content marketing. When I speak to companies about content marketing I tell them that content is good if they genuinely want to read it. Content is great if they’re willing to pay to read it. If you want to see great examples of content, just look at what you’ve paid to read, watch, or listen to lately. If you watched The Lego Movie this year, you saw one of the greatest examples of content marketing to date. Oh, you thought they made that movie in order to sell movie tickets? Think again. That was a 100 minute toy commercial, and rather than using a DVR to skip it you paid good money to watch it. Is it any coincidence that Lego recently leapfrogged Mattel, the creators of Barbie, to become the largest toy company in the world? You may not have the budget to make a feature film to promote your company, but you can still give potential customers valuable information.
×