On the other hand it’s still worthwhile to follow the steps in this chapter in order to capture all of the details of your product. By writing down a complete product description along with a list of the features and benefits, you’ll save this important information where you can refer back to it in later chapters. It’s better to have everything saved in one place so you’ll always have it available at your fingertips.
Creative Writing Jobs Consumer Goods Jobs Social Media Management Jobs Email Handling Jobs B2B Jobs Facebook Marketing Jobs Management Development Jobs Ghostwriting Jobs Data Scraping Jobs Data Entry Jobs Lead Generation Jobs Small (10-99 employees) Jobs Web Research Jobs Pardot Jobs Fortune 500 Jobs Oracle Responsys Jobs Very Small (1-9 employees) Jobs Copywriting Jobs Brand Management Jobs Contact Form 7 Jobs Event Management Jobs Startup Jobs Retail Sales Management Jobs Article Writing Jobs Data Mining Jobs HubSpot Jobs Virtual Assistant Jobs Appointment Setting Jobs Content Writing Jobs Telephone Handling Jobs Fashion Jobs Telemarketing Jobs Administrative Support Jobs Meet Sales Targets Jobs Writing Jobs Outbound Sales Jobs Microsoft Excel Jobs Corporate Brand Identity Jobs Marketo Jobs Lead List Jobs Social Media Marketing Jobs Sales Jobs Appointments Jobs SEO Writing Jobs Editing Jobs Email Marketing Jobs Translation French Spanish Jobs Translation English Spanish Jobs CRM Jobs English Grammar Jobs B2B Marketing Jobs Education Jobs Content Marketing Strategy Jobs Blog Writing Jobs Customer Support Jobs Instagram Marketing Jobs Large (1000+ employees) Jobs Business Management Jobs B2C Jobs Blog Development Jobs Customer Service Jobs Mid (100-999 employees) Jobs eCommerce Jobs Salesforce CRM Jobs Internet Research Jobs Cold Calling Jobs
As you can see from these sample answers, there’s a big difference between features and benefits. Features are the technical aspects of the product, and the benefits are the way those features help customers accomplish something they want to accomplish. It’s good to record both, but we’ll talk more about the importance of benefits in a later chapter.
You'll need some analytics for your website and blog so you can measure your content marketing performance against your goals. Some content marketing teams rely on Google Analytics, others rely on more robust closed-loop solutions that make it easy to tie content marketing activities at the top of the funnel to revenue. I recommend the latter if you want to use metrics to prove the success of your content marketing program so you can secure more budget and grow the team. If you're looking for an easy way to share numbers across your organization, look into DataHero. This tool integrates with the HubSpot software and allows you to track, visualize, and share your analytics through customized dashboards and charts.
Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing, PPC, or trade show marketing that deliver names and email addresses in mere minutes. Often, content marketing is used when businesses realize those programs are either ineffective, too expensive, not scalable, or all of the above. Here's what I mean, using the "infographic generator" example above for demonstrations.
When the marketing team starts to grow, who leads content marketing gets more interesting. With a team of three marketers, you can approach content marketing a couple ways. Either one person can own content marketing activities, while the other two own activities that align more with the middle- and bottom-of the funnel. Or, two people can own content marketing activities, while the third owns the rest.